Cesar Aguilar

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To sum up, improper compensation wastes dollars and demotivates people. To be appropriate to high tech, compensation programs must take into account the differences between desired performance in the early market and in the mainstream market, as well as the types of people that can be called on to achieve these performances, and the likelihood that some of these people will need to leave the company long before it achieves significant profitability.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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