Matthew Ackerman

1%
Flag icon
The first is a short recap of the argument of the book which followed Crossing the Chasm, namely Inside the Tornado, the goal of which was to flesh out in full the Technology Adoption Life Cycle end to end from the early market, the chasm, and the bowling alley, on to the tornado, Main Street, and post-adoption category maturity.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rate this book
Clear rating
Open Preview