this is because of the high degree of discontinuity implicit in their adoption by organizations, and the inability of the marketing effort, to date, to lower this barrier to the early majority.
Who are the majority here? Specific to a market segment correct? Most of this theory is meant for adopter to majority in a segment, and each new segment for the same or similar product starts at innovators and needs to cross to early majority...this is why focus, market segmentation, and product market fit are critical to a startups survival
