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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

the classic weaknesses of entrepreneurs—lust after the big score and overconfidence in their ability to execute within any given time frame.

Matthew Ackerman

Careful Matt...check your optimism

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

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