Matthew’s Kindle Notes & Highlights

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

market alternatives call out the budget and thus the market category, and product alternatives call out the differentiation.

See Matthew’s 83 notes & 682 highlights

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

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