Matthew Ackerman

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perception contributes to that reality, looking like you are winning the whole product battle is a key weapon to winning the war.
Matthew Ackerman
By actions, meeting milestones, satisfying new customers, growing to meet customer adoption needs, building strong support systems...when people see the foundations, that's the perception, not a makeshift high rise with no foundation that's really knocked over. What are the foundations of your whole product offering and how well you develop them?
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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