Matthew’s Kindle Notes & Highlights

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

you need to be extremely flexible about commitments as you begin to adapt to the visionaries’ agenda.

See Matthew’s 83 notes & 682 highlights

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

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