Antonia Kalisa

13%
Flag icon
In sum, technology enthusiasts are easy to do business with, provided you 1) have the latest and greatest technology, and 2) don’t need to make much money. For any innovation, there will always be a small class of these enthusiasts who will want to try it out just to see if it works.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rate this book
Clear rating
Open Preview