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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

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This benefit is typically symbolized by a single, compelling flagship application, something that showcases the power and value of the new product.

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

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