Goke Pelemo

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To get an early market started requires an entrepreneurial company with a breakthrough technology product that enables a new and compelling application, a technology enthusiast who can evaluate and appreciate the superiority of the product over current alternatives, and a well-heeled visionary who can foresee an order-of-magnitude improvement from implementing the new application.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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