Goke Pelemo

6%
Flag icon
The early majority share some of the early adopter’s ability to relate to technology, but ultimately they are driven by a strong sense of practicality. They know that many of these newfangled inventions end up as passing fads, so they are content to wait and see how other people are making out before they buy in themselves.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Rate this book
Clear rating
Open Preview