Goke Pelemo

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The Fortune 2000 IT community, as a group, is led by people who are largely pragmatist in orientation. Business demands for increased productivity push them toward the front of the adoption life cycle, but natural prudence and budget restrictions keep them cautious. As individuals, pragmatists held back from using software-as-a-service applications until Salesforce.com made it safe to enter the water, held back from supporting bring-your-own-device policies until companies like MobileIron and Airwatch offered mobile device management solutions, and held back from investing in video until Cisco ...more
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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