Goke Pelemo

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Other examples of products in danger of falling through the crack between the early and late majority are scanning and project management software. The market leaders in these two areas, Hewlett-Packard and Microsoft respectively, have been quite successful in capturing the early majority, but their products still give conservatives in the late majority pause. And so these categories are in danger of stagnating although neither market has ever in fact been saturated.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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