Goke Pelemo

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When they see visionaries forging their own paths with little or no thought of connecting with the mainstream practices in their industry, they shudder. Pragmatists have based their careers on such connections. Once again, it is painfully obvious that visionaries, as a group, make a very poor reference base for pragmatists.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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