Goke Pelemo

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To maintain leadership in a mainstream market, you must at least keep pace with the competition. At this point it is no longer necessary to be the technology leader, nor is it necessary to have the very best product. But the product must be good enough, and should a competitor make a major breakthrough, you have to make at least a catch-up response.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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