Goke Pelemo

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Most doubted Salesforce would even get to the chasm, much less cross it. And yet, as it turned out, Salesforce has become the fastest-growing software company in history, approaching $4 billion in sales as of this writing, with growth rates north of 25 percent even at that size. So how did they do it?
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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