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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

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When Reed Hastings, CEO of Netflix, committed to outsource the computing for his entire business to Amazon.com’s Elastic Compute Cloud, he was acting as a visionary.
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
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