Goke Pelemo

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The only proper response to this situation is to acknowledge the lack of data as a condition of the process. To be sure, you can fight back against this ignorance by gathering highly focused data yourself. But you cannot expect to transform a low-data situation into a high-data situation quickly. And given that you must act quickly, you need to approach the decision from a different vantage point.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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