Goke Pelemo

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But in Oracle’s case, it was not just bulking up in its traditional categories, but rather it was buying up the assets needed to create a top-to-bottom enterprise “stack,” the full complement of what a Fortune 500 CIO would expect to own. This included customer relationship management from Seibel, application server middleware from BEA, and product life cycle management software from Agile, and eventually led even to annexing Sun Microsystems for a complete hardware solution as well.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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