Goke Pelemo

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To recap the logic of the Technology Adoption Life Cycle, its underlying thesis is that technology is absorbed into any given community in stages corresponding to the psychological and social profiles of various segments within that community. This process can be thought of as a continuum with definable stages, each associated with a definable group, and each group making up a predictable portion of the whole.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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