Goke Pelemo

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If prudence rather than brilliance is to be our guiding principle, then many heads are better than one. If market forces are going to be the guiding element in our strategy—and most organizations insist this is their goal—then their principles must be accessible to all the players, and not, as is sometimes the case, reserved to an elect few who have managed to penetrate their mysteries.
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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