Goke’s Kindle Notes & Highlights

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore

they think all technology should be free or available at cost, and they have no use for “added-value” arguments.

Goke Pelemo

Technology Enthusiasts

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Geoffrey A. Moore

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