For example, when Warby Parker promises you better-looking eyeglasses, that is a continuous innovation. You still are wearing the same combination of lenses and frames, you just look cooler. When Ford’s Fusion promises better mileage, when Google Gmail promises you better integration with other Google apps, or when Samsung promises sharper and brighter TV pictures across bigger and bigger screens, these are all continuous innovations. As a consumer, you don’t have to change your ways in order to take advantage of these improvements.
