so in marketing can whole target populations become imagined as Gen X, Gen Y, Goths, geeks, Beibers, Dinks (Double Income, No Kids), or Henrys (High Earners, Not Rich Yet). These are all just images—stand-ins for a greater reality—picked out from a much larger set of candidate images on the grounds that they really “click” with the sum total of an informed person’s experience. Each is in effect a “poster child.”
