Goke Pelemo

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You can succeed with the visionaries, and you can thereby get a reputation for being a high flyer with a hot product, but that is not ultimately where the dollars are. Instead, those funds are in the hands of more prudent souls, who do not want to be pioneers (“Pioneers are people with arrows in their backs”), who never volunteer to be an early test site (“Let somebody else debug your product”), and who have learned the hard way that the “leading edge” of technology is all too often the “bleeding edge.”
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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