Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability

by Krug Steve

A live presentation allows people to ask me questions and voice their concerns—

(in your copious spare time).

The point is that every question mark adds to our cognitive workload, distracting our attention from the task at hand. The distractions may be slight but they add up, especially if it’s something we do all the time like deciding what to click on.

people don’t like to puzzle over how to do things.

The most important thing you can do is to understand the basic principle of eliminating question marks. When you do, you’ll begin to notice all the things that make you think in the sites and apps you use. And eventually you’ll learn to recognize and avoid them in the things you’re building.

they’ll “get it” without having to think about it.