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A live presentation allows people to ask me questions and voice their concerns—something a written report doesn’t do.
A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s worth.
I look at a Web page it should be self-evident. Obvious. Self-explanatory. I should be able to “get it”—what it is and how to use it—without expending any effort thinking about it.
No question marks. No mental chatter. And no errors.
We know we don’t need to read everything.
we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.
Gary Klein’s book Sources of Power: How People Make Decisions.
Guessing is more fun.
the primary navigation to be across the top or down the left side.
“To live outside the law, you must be honest”
If you’re not going to use an existing Web convention, you need to be sure that what you’re replacing it with either (a) is so clear and self-explanatory that there’s no learning curve—so it’s as good as the convention, or (b) adds so much value that it’s worth a small learning curve.
