Stephen Hultquist

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strengthen your resolve and commit completely to your frame. No matter what happens, no matter how much social pressure and discomfort you suffer, you must stay composed and stick to your frame. This is called plowing. So you prepare yourself to plow, as an ox might plow a field. Always moving forward. Never stopping. Never any self-doubt.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
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