• Going to ignore you if possible. • Only focused on the big picture (and needs high-contrast and well-differentiated options to choose between). • Emotional, in the sense it will respond emotionally to what it sees and hears, but most of the time that emotional response is fear. • Focused on the here and now with a short attention span that craves novelty. • In need of concrete facts—it looks for verified evidence and doesn’t like abstract concepts.
