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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, by Oren Klaff

If you have to explain your authority, power, position, leverage, and advantage, you do not hold the stronger frame.

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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal

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