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Your intrigue story needs the following elements: 1. It must be brief, and the subject must be relevant to your pitch. 2. You need to be at the center of the story. 3. There should be risk, danger, and uncertainty. 4. There should be time pressure—a clock is ticking somewhere, and there are ominous consequences if action is not taken quickly. 5. There should be tension—you are trying to do something but are being blocked by some force. 6. There should be serious consequences—failure will not be pretty.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
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