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That’s the important fourth step to the narrative pattern building the intrigue frame: Get the man to the edge of the jungle, but don’t get him out of it. In other words, the intrigue is created by the fact that there’s no final resolution. To hold intrigue and make it work as an emotional event, a hot cognition, I don’t complete the story (although it has a truly great ending, and it will always come up later) and instead move to the next frame in the stack: the prize frame.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
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