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You’re going to make the pitch in four sections or phases: 1. Introduce yourself and the big idea: 5 minutes. 2. Explain the budget and secret sauce: 10 minutes. 3. Offer the deal: 2 minutes. 4. Stack frames for a hot cognition: 3 minutes.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
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