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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

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Many advertising writers claim if you begin with how to, you can’t write a bad headline. They may be right.

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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

by Robert W. Bly

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