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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Bly

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One technique to help you write for the reader is to address the reader directly as “you” in the copy, just as I am writing to you in this book.
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The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
by Robert W. Bly
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