The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

by Gary Keller

“What’s the ONE Thing you can do this week such that by doing it everything else would be easier or unnecessary?”

Where I’d had huge success, I had narrowed my concentration to one thing, and where my success varied, my focus had too.

When you want the absolute best chance to succeed at anything you want, your approach should always be the same. Go small. “Going small” is ignoring all the things you could do and doing what you should do. It’s recognizing that not all things matter equally and finding the things that matter most. It’s a tighter way to connect what you do with what you want. It’s realizing that extraordinary results are directly determined by how narrow you can make your focus.

You need to be doing fewer things for more effect instead of doing more things with side effects.

Going small is a simple approach to extraordinary results, and it works. It works all the time, anywhere and on anything. Why? Because it has only one purpose—to ultimately get you to the point. When you go as small as possible, you’ll be staring at one thing. And that’s the point.

When one thing, the right thing, is set in motion, it can topple many things.

domino falls could not only topple many things, they could also topple bigger things.

So when you think about success, shoot for the moon. The moon is reachable if you prioritize everything and put all of your energy into accomplishing the most important thing. Getting extraordinary results is all about creating a domino effect in your life.

The challenge is that life doesn’t line everything up for us and say, “Here’s where you should start.” Highly successful people know this. So every day they line up their priorities anew, find the lead domino, and whack away at it until it falls.

extraordinary success is sequential, not simultaneous. What starts out linear becomes geometric. You do the right thing and then you do the next right thing. Over time it adds up, and the geometric potential of success is unleashed. The domino effect applies to the big picture, like your work or your business, and it applies to the smallest moment in each day when you’re trying to decide what to do next. Success builds on success, and as this happens, over and over, you move toward the highest success possible.

The key is over time. Success is built sequentially. It’s one thing at a time.

No one succeeds alone. No one.

Passion for something leads to disproportionate time practicing or working at it. That time spent eventually translates to skill, and when skill improves, results improve. Better results generally lead to more enjoyment, and more passion and more time is invested. It can be a virtuous cycle all the way to extraordinary results.

When everything feels urgent and important, everything seems equal. We become active and busy, but this doesn’t actually move us any closer to success. Activity is often unrelated to productivity, and busyness rarely takes care of business.

As Henry David Thoreau said, “It’s not enough to be busy, so are the ants. The question is, what are we busy about?” Knocking out a hundred tasks for whatever the reason is a poor substitute for doing even one task that’s meaningful. Not everything matters equally, and success isn’t a game won by whoever does the most. Yet that is exactly how most play it on a daily basis.

But, as Australian prime minister Bob Hawke duly noted, “The things which are most important don’t always scream the loudest.”

Achievers always work from a clear sense of priority.

Instead of a to-do list, you need a success list—a list that is purposefully created around extraordinary results. To-do lists tend to be long; success lists are short. One pulls you in all directions; the other aims you in a specific direction. One is a disorganized directory and the other is an organized directive. If a list isn’t built around success, then that’s not where it takes you. If your to-do list contains everything, then it’s probably taking you everywhere but where you really want to go.

“The 80/20 Principle asserts that a minority of causes, inputs, or effort usually lead to a majority of the results, outputs, or rewards.” In other words, in the world of success, things aren’t equal. A small amount of causes creates most of the results. Just the right input creates most of the output. Selected effort creates almost all of the rewards.

the majority of what you want will come from the minority of what you do. Extraordinary results are disproportionately created by fewer actions than most realize.

BIG IDEAS Go small. Don’t focus on being busy; focus on being productive. Allow what matters most to drive your day. Go extreme. Once you’ve figured out what actually matters, keep asking what matters most until there is only one thing left. That core activity goes at the top of your success list. Say no. Whether you say “later” or “never,” the point is to say “not now” to anything else you could do until your most important work is done. Don’t get trapped in the “check off” game. If we believe things don’t matter equally, we must act accordingly. We can’t fall prey to the notion that everything has to be done, that checking things off our list is what success is all about. We can’t be trapped in a game of “check off” that never produces a winner. The truth is that things don’t matter equally and success is found in doing what matters most. Sometimes it’s the first thing you do. Sometimes it’s the only thing you do. Regardless, doing the most important thing is always the most important thing.

It’s not that we have too little time to do all the things we need to do, it’s that we feel the need to do too many things in the time we have.

Author Dave Crenshaw put it just right when he wrote, “The people we live with and work with on a daily basis deserve our full attention. When we give people segmented attention, piecemeal time, switching back and forth, the switching cost is higher than just the time involved. We end up damaging relationships.”

Multitasking takes a toll. At home or at work, distractions lead to poor choices, painful mistakes, and unnecessary stress.

Distraction undermines results. When you try to do too much at once, you can end up doing nothing well. Figure out what matters most in the moment and give it your undivided attention.

There is this pervasive idea that the successful person is the “disciplined person” who leads a “disciplined life.” It’s a lie. The truth is we don’t need any more discipline than we already have. We just need to direct and manage it a little better.

Success is actually a short race—a sprint fueled by discipline just long enough for habit to kick in and take over.

you can become successful with less discipline than you think, for one simple reason: success is about doing the right thing, not about doing everything right. The trick to success is to choose the right habit and bring just enough discipline to establish it.

The fact of the matter is that aiming discipline at the right habit gives you license to be less disciplined in other areas. When you do the right thing, it can liberate you from having to monitor everything.

Everyone accepts that limited resources must be managed, yet we fail to recognize that willpower is one of them. We act as though our supply of willpower were endless. As a result, we don’t consider it a personal resource to be managed, like food or sleep. This repeatedly puts us in a tight spot, for when we need our willpower the most, it may not be there.

more we use our mind, the less minding power we have. Willpower is like a fast-twitch muscle that gets tired and needs rest. It’s incredibly powerful, but it has no endurance. As Kathleen Vohs put it in Prevention magazine in 2009, “Willpower is like gas in your car... . When you resist something tempting, you use some up. The more you resist, the emptier your tank gets, until you run out of gas.”

When our willpower runs out, we all revert to our default settings. This begs the question: What are your default settings? If your willpower is dragging, will you grab the bag of carrots or the bag of chips? Will you be up for focusing on the work at hand or down for any distraction that drops in? When your most important work is done while your willpower wanes, default will define your level of achievement. Average is often the result.

So how do you put your willpower to work? You think about it. Pay attention to it. Respect it. You make doing what matters most a priority when your willpower is its highest. In other words, you give it the time of day it deserves.

When it comes to willpower, timing is everything. You will need your willpower at full strength to ensure that when you’re doing the right thing, you don’t let anything distract you or steer you away from it. Then you need enough willpower the rest of the day to either support or avoid sabotaging what you’ve done. That’s all the willpower you need to be successful. So, if you want to get the most out of your day, do your most important work—your ONE Thing—early, before your willpower is drawn down. Since your self-control will be sapped throughout the day, use it when it’s at full strength on what matters most.

In your effort to attend to all things, everything gets shortchanged and nothing gets its due. Sometimes this can be okay and sometimes not. Knowing when to pursue the middle and when to pursue the extremes is in essence the true beginning of wisdom. Extraordinary results are achieved by this negotiation with your time.

The reason we shouldn’t pursue balance is that the magic never happens in the middle; magic happens at the extremes. The dilemma is that chasing the extremes presents real challenges. We naturally understand that success lies at the outer edges, but we don’t know how to manage our lives while we’re out there.

The question of balance is really a question of priority. When you change your language from balancing to prioritizing, you see your choices more clearly and open the door to changing your destiny. Extraordinary results demand that you set a priority and act on it. When you act on your priority, you’ll automatically go out of balance, giving more time to one thing over another. The challenge then doesn’t become one of not going out of balance, for in fact you must. The challenge becomes how long you stay on your priority. To be able to address your priorities outside of work, be clear about your most important work priority so you can get it done. Then go home and be clear about your priorities there so you can get back to work. When you’re supposed to be working, work, and when you’re supposed to be playing, play. It’s a weird tightrope you’re walking, but it’s only when you get your priorities mixed up that things fall apart.

How many ships didn’t sail because of the belief that the earth was flat? How much progress was impeded because man wasn’t supposed to breathe underwater, fly through the air, or venture into outer space? Historically, we’ve done a remarkably poor job of estimating our limits. The good news is that science isn’t about guessing, but rather the art of progressing. And so is your life. None of us knows our limits. Borders and boundaries may be clear on a map, but when we apply them to our lives, the lines aren’t so apparent.

No one knows their ultimate ceiling for achievement, so worrying about it is a waste of time.

Believing in big frees you to ask different questions, follow different paths, and try new things. This opens the doors to possibilities that until now only lived inside you.

Thinking big is essential to extraordinary results. Success requires action, and action requires thought. But here’s the catch—the only actions that become springboards to succeeding big are those informed by big thinking to begin with.

Everyone has the same amount of time, and hard work is simply hard work. As a result, what you do in the time you work determines what you achieve. And since what you do is determined by what you think, how big you think becomes the launching pad for how high you achieve.

Big stands for greatness—extraordinary results. Pursue a big life and you’re pursuing the greatest life you can possibly live. To live great, you have to think big. You must be open to the possibility that your life and what you accomplish can become great. Achievement and abundance show up because they’re the natural outcomes of doing the right things with no limits attached.

Don’t fear big. Fear mediocrity. Fear waste. Fear the lack of living to your fullest. When we fear big, we either consciously or subconsciously work against it. We either run toward lesser outcomes and opportunities or we simply run away from the big ones. If courage isn’t the absence of fear, but moving past it, then thinking big isn’t the absence of doubts, but moving past them. Only living big will let you experience your true life and work potential.

Don’t fear failure. It’s as much a part of your journey to extraordinary results as success. Adopt a growth mindset, and don’t be afraid of where it can take you. Extraordinary results aren’t built solely on extraordinary results. They’re built on failure too. In fact, it would be accurate to say that we fail our way to success. When we fail, we stop, ask what we need to do to succeed, learn from our mistakes, and grow. Don’t be afraid to fail. See it as part of your learning process and keep striving for your true potential.

We overthink, overplan, and overanalyze our careers, our businesses, and our lives; that long hours are neither virtuous nor healthy; and that we usually succeed in spite of most of what we do, not because of it. I discovered that we can’t manage time, and that the key to success isn’t in all the things we do but in the handful of things we do well. I learned that success comes down to this: being appropriate in the moments of your life. If you can honestly say, “This is where I’m meant to be right now, doing exactly what I’m doing,” then all the amazing possibilities for your life become possible.

And here is the prime condition of success, the great secret—concentrate your energy, thought and capital exclusively upon the business in which you are engaged. Having begun on one line, resolve to fight it out on that line, to lead in it, adopt every improvement, have the best machinery, and know the most about it. The concerns which fail are those which have scattered their capital, which means that they have scattered their brains also. They have investments in this, or that, or the other, here, there and everywhere. “Don’t put all your eggs in one basket” is all wrong. I tell you “put all your eggs in one basket, and then watch that basket.” Look round you and take notice; men who do that do not often fail. It is easy to watch and carry the one basket. It is trying to carry too many baskets that breaks most eggs in this country.

The secret of getting ahead is getting started. The secret to getting started is breaking your complex overwhelming tasks into small manageable tasks and then starting on the first one.

Answers come from questions, and the quality of any answer is directly determined by the quality of the question. Ask the wrong question, get the wrong answer. Ask the right question, get the right answer. Ask the most powerful question possible, and the answer can be life altering. Voltaire once wrote, “Judge a man by his questions rather than his answers.” Sir Francis Bacon added, “A prudent question is one-half of wisdom.” Indira Gandhi concluded that “the power to question is the basis of all human progress.” Great questions are clearly the quickest path to great answers.

MY WAGE By J. B. Rittenhouse I bargained with Life for a penny, And Life would pay no more, However I begged at evening When I counted my scanty store. For Life is a just employer, He gives you what you ask, But once you have set the wages, Why, you must bear the task. I worked for a menials hire, Only to learn, dismayed, That any wage I had asked of Life, Life would have willingly paid.