The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

by Gary Keller

Anyone who dreams of an uncommon life eventually discovers there is no choice but to seek an uncommon approach to living it.

The Focusing Question is that uncommon approach. In a world of no instructions, it becomes the simple formula for finding exceptional answers that lead to extraordinary results.

FIG. 15 The Focusing Question is a big-picture map and small-focus compass.

The Big-Picture Question: “What’s my ONE Thing?” Use it to develop a vision for your life and the direction for your career or company; it is your strategic compass. It also works when considering what you want to master, what you want to give to others and your community, and how you want to be remembered. It keeps your relationships with friends, family, and colleagues in perspective and your daily actions on track.

The Small-Focus Question: “What’s my ONE Thing right now?” Use this when you first wake up and throughout the day. It keeps you focused on your most important work and, whenever you need it, helps you find the “levered action” or first domino in any activity. The small-focus question prepares you for the most productive workweek possible. It’s effective in your personal life too, keeping you attentive to your most important immediate needs, as well as those of the most important people in your life.

“People do not decide their futures, they decide their habits and their habits decide their futures.” —F. M. Alexander

Great questions, like great goals, are big and specific. They push you, stretch you, and aim you at big, specific answers. And because they’re framed to be measurable, there’s no wiggle room about what the results will look like.

When you ask a Great Question, you’re in essence pursuing a great goal. And whenever you do this, you’ll see the same pattern—Big & Specific. A big, specific question leads to a big, specific answer, which is absolutely necessary for achieving a big goal.

Highly successful people choose to live at the outer limits of achievement. They not only dream of but deeply crave what is beyond their natural grasp. They know this type of answer is the hardest to come by but also know that just by extending themselves to find it, they expand and enrich their life for the better. If you want the most from your answer, you must realize that it lives outside your comfort zone. This is rare air. A big answer is never in plain view, nor is the path to finding one laid out for you. A possibility answer exists beyond what is already known and being done.

One of the reasons I’ve amassed a large library of books over the years is because books are a great go-to resource. Short of having a conversation with someone who has accomplished what you hope to achieve, in my experience books and published works offer the most in terms of documented research and role models for success.

The research and experience of others is the best place to start when looking for your answer. Armed with this knowledge, you can establish a benchmark, the current high-water mark for all that is known and being done. With a stretch approach this was your maximum, but now it is your minimum. It’s not all you’ll do, but it becomes the hilltop where you’ll stand to see if you can spot what might come next. This is called trending, and it’s the second step. You’re looking for the next thing you can do in the same direction that the best performers are heading or, if necessary, in an entirely new direction. FIG. 21 The benchmark is today’s success—the trend is tomorrow’s. This is how big problems are solved and big challenges are overcome, for the best answers rarely come from an ordinary process. Whether it’s figuring out how to leapfrog the competition, finding a cure for a disease, or coming up with an action step for a personal goal, benchmarking and trending is your best option. Because your answer will be original, you’ll probably have to reinvent yourself in some way to implement it. A new answer usually requires new behavior, so don’t be surprised if along the way to sizable success you change in the process. But don’t let that stop you.

“Even if you’re on the right track, you’ll get run over if you just sit there.” — Will Rogers

Your big ONE Thing is your purpose and your small ONE Thing is the priority you take action on to achieve it. The most productive people start with purpose and use it like a compass. They allow purpose to be the guiding force in determining the priority that drives their actions. This is the straightest path to extraordinary results.

FIG. 23 In business, profit and productivity are also driven by priority and purpose. Personal productivity is the building block of all business profit. The two are inseparable. A business can’t have unproductive people yet magically still have an immensely profitable business. Great businesses are built one productive person at a time. And not surprisingly, the most productive people receive the greatest rewards from their businesses. Connecting purpose, priority, and productivity determines how high above the rest successful individuals and profitable businesses rise. Understanding this is at the core of producing extraordinary results.

Who we are and where we want to go determine what we do and what we accomplish. A life lived on purpose is the most powerful of all—and the happiest.

how do we find enduring happiness? Happiness happens on the way to fulfillment.

Dr. Martin Seligman, past president of the American Psychological Association, believes there are five factors that contribute to our happiness: positive emotion and pleasure, achievement, relationships, engagement, and meaning. Of these, he believes engagement and meaning are the most important. Becoming more engaged in what we do by finding ways to make our life more meaningful is the surest way to finding lasting happiness. When our daily actions fulfill a bigger purpose, the most powerful and enduring happiness can happen.

Purpose is the straightest path to power and the ultimate source of personal strength—strength of conviction and strength to persevere. The prescription for extraordinary results is knowing what matters to you and taking daily doses of actions in alignment with it.

Purpose also helps you when things don’t go your way. Life gets tough at times and there’s no way around that. Aim high enough, live long enough, and you’ll encounter your share of tough times. That’s okay. We all experience this. Knowing why you’re doing something provides the inspiration and motivation to give the extra perspiration needed to persevere when things go south. Sticking with something long enough for success to show up is a fundamental requirement for achieving extra-ordinary results. Purpose provides the ultimate glue that can help you stick to the path you’ve set. When what you do matches your purpose, your life just feels in rhythm, and the path you beat with your feet seems to match the sound in your head and heart. Live with purpose and don’t be surprised if you actually hum more and even whistle while you work.

Discover your Big Why. Discover your purpose by asking yourself what drives you. What’s the thing that gets you up in the morning and keeps you going when you’re tired and worn down? I sometimes refer to this as your “Big Why.” It’s why you’re excited with your life. It’s why you’re doing what you’re doing.

FIG. 24 Future purpose connects to present priority.

Productive action transforms lives.

Productive people get more done, achieve better results, and earn far more in their hours than the rest. They do so because they devote maximum time to being productive on their top priority, their ONE Thing. They time block their ONE Thing and then protect their time blocks with a vengeance. They’ve connected the dots between working their time blocks consistently and the extra-ordinary results they seek.

Most people think there’s never enough time to be successful, but there is when you block it. Time blocking is a very results-oriented way of viewing and using time. It’s a way of making sure that what has to be done gets done. Alexander Graham Bell said, “Concentrate all your thoughts upon the work at hand. The sun’s rays do not burn until brought to a focus.” Time blocking harnesses your energy and centers it on your most important work. It’s productivity’s greatest power tool.

To achieve extraordinary results and experience greatness, time block these three things in the following order: Time block your time off. Time block your ONE Thing. Time block your planning time.

Take time off. Block out long weekends and long vacations, then take them. You’ll be more rested, more relaxed, and more productive afterward. Everything needs rest to function better, and you’re no different. Resting is as important as working.

For time blocks to actually block time, they must be protected. Although time blocking isn’t hard, protecting the time you’ve blocked is. The world doesn’t know your purpose or priorities and isn’t responsible for them—you are. So it’s your job to protect your time blocks from all those who don’t know what matters most to you, and from yourself when you forget.

Achieving extraordinary results through time blocking requires three commitments. First, you must adopt the mindset of someone seeking mastery. Mastery is a commitment to becoming your best, so to achieve extraordinary results you must embrace the extraordinary effort it represents. Second, you must continually seek the very best ways of doing things. Nothing is more futile than doing your best using an approach that can’t deliver results equal to your effort. And last, you must be willing to be held accountable to doing everything you can to achieve your ONE Thing. Live these commitments and you give yourself a fighting chance to experience extraordinary.

Mastery isn’t a word we often hear anymore, but it’s as critical as ever to achieving extraordinary results. As intimidating as it might initially seem, when you can see mastery as a path you go down instead of a destination you arrive at, it starts to feel accessible and attainable. Most assume mastery is an end result, but at its core, mastery is a way of thinking, a way of acting, and a journey you experience. When what you’ve chosen to master is the right thing, then pursuing mastery of it will make everything else you do either easier or no longer necessary. That’s why what you choose to master matters. Mastery plays a key role in your domino run. I believe the healthy view of mastery means giving the best you have to become the best you can be at your most important work. The path is one of an apprentice learning and relearning the basics on a never-ending journey of greater experience and expertise. Think of it this way: At some point white belts training to advance know the same basic karate moves black belts know—they simply haven’t practiced enough to be able to do them as well. The creativity you see at a black- belt level comes from mastery of the white-belt fundamentals. Since there is always another level to learn, mastery actually means you’re a master of what you know and an apprentice of what you don’t. In other words, we become masters of what is behind us and apprentices for what is ahead. This is why mastery is a journey.

As you progress along the path of mastery, both your self-confidence and your success competence will grow. You’ll make a discovery: the path of mastery is not so different from one pursuit to the next. What might pleasantly surprise you is how giving yourself over to mastering ONE Thing serves as a platform for, and speeds up the process of, doing other things. Knowledge begets knowledge and skills build on skills. It’s what makes future dominoes fall more easily.

Many realize that although they are giving their best effort, they aren’t doing the best that could be done, because they aren’t willing to change what they are doing. The path of mastering something is the combination of not only doing the best you can do at it, but also doing it the best it can be done. Continually improving how you do something is critical to getting the most from time blocking.

Highly productive people don’t accept the limitations of their natural approach as the final word on their success. When they hit a ceiling of achievement, they look for new models and systems, better ways to do things to push them through. They pause just long enough to examine their options, they pick the best one, and then they’re right back at it. Ask an “E” to cut some firewood and the Entrepreneurial person would likely shoulder an axe and head straight for the woods. On the other hand, the Purposeful person might ask, “Where can I get a chainsaw?” With a “P” mindset, you can achieve breakthroughs and accomplish things far beyond your natural abilities. You must simply be willing to do whatever it takes.

You can’t put limits on what you’ll do. You have to be open to new ideas and new ways of doing things if you want breakthroughs in your life. As you travel the path of mastery you’ll find yourself continually challenged to do new things. The Purposeful person follows the simple rule that “a different result requires doing something different.” Make this your mantra and breakthroughs become possible.

Bring “P” to the same ceiling and things look different. The Purposeful approach says, “I’m still committed to growing, so what are my options?” You then use the Focusing Question to narrow those choices down to the next thing you should do. It could be to follow a new model, get a new system, or both. But be prepared. Implementing these may require new thinking, new skills, and even new relationships. Probably none of this will feel natural at first. That’s okay. Being Purposeful is often about doing what comes “unnaturally,” but when you’re committed to achieving extraordinary results, you simply do whatever it takes anyway. When you’ve done the best you can do but are certain the results aren’t the best they can be, get out of “E” and into “P.” Look for the better models and systems, the ways that can take you farther. Then adopt new thinking, new skills, and new relationships to help you put them into action. Become Purposeful during your time block, and unlock your potential.

There is an undeniable connection between what you do and what you get. Actions determine outcomes, and outcomes inform actions. Be accountable and this feedback loop is how you discover the things you must do to achieve extraordinary results.

Taking complete ownership of your outcomes by holding no one but yourself responsible for them is the most powerful thing you can do to drive your success. As such, accountability is most likely the most important of the three commitments. Without it, your journey down the path of mastery will be cut short the moment you encounter a challenge. Without it, you won’t figure out how to break through the ceilings of achievement you’ll hit along the way. Accountable people absorb setbacks and keep going. Accountable people persevere through problems and keep pushing forward. Accountable people are results oriented and never defend actions, skill levels, models, systems, or relationships that just aren’t getting the job done. They bring their best to whatever it takes, without reservation. Accountable people achieve results others only dream of.

Highly successful people are clear about their role in the events of their life. They don’t fear reality. They seek it, acknowledge it, and own it. They know this is the only way to uncover new solutions, apply them, and experience a different reality, so they take responsibility and run with it. They see outcomes as information they can use to frame better actions to get better outcomes. It’s a cycle they understand and use to achieve extraordinary results.

THE FOUR THIEVES OF PRODUCTIVITY Inability to Say “No” Fear of Chaos Poor Health Habits Environment Doesn’t Support Your Goals

The way to protect what you’ve said yes to and stay productive is to say no to anyone or anything that could derail you. Peers will ask for your advice and help. Co-workers will want you on their team. Friends will request your assistance. Strangers will seek you out. Invitations and interruptions will come at you from everywhere imaginable. How you handle all of this determines the time you’re able to devote to your ONE Thing and the results you’re ultimately able to produce.

When you say yes to something, it’s imperative that you understand what you’re saying no to. Screenwriter Sidney Howard, of Gone with the Wind fame, advised, “One-half of knowing what you want is knowing what you must give up before you get it.” In the end, the best way to succeed big is to go small. And when you go small, you say no—a lot.

Saying yes to everyone is the same as saying yes to nothing. Each additional obligation chips away at your effectiveness at everything you try. So the more things you do, the less successful you are at any one of them. You can’t please everyone, so don’t try. In fact, when you try, the one person you absolutely won’t please is yourself.

Messes are inevitable when you focus on just one thing. While you whittle away on your most important work, the world doesn’t sit and wait. It stays on fast forward and things just rack up and stack up while you bear down on a singular priority. Unfortunately, there’s no pause or stop button. You can’t run life in slow motion. Wishing you could will just make you miserable and disappointed. One of the greatest thieves of productivity is the unwillingness to allow for chaos or the lack of creativity in dealing with it.

When you strive for greatness, chaos is guaranteed to show up. In fact, other areas of your life may experience chaos in direct proportion to the time you put in on your ONE Thing. It’s important for you to accept this instead of fighting it.

Move past your fear of chaos, learn to deal with it, and trust that your work on your ONE Thing will come through for you.

Personal energy mismanagement is a silent thief of productivity. When we keep borrowing against our future by poorly protecting our energy, there is a predictable outcome of either slowly running out of gas or prematurely crashing and burning. You see it all the time. When people don’t understand the power of the ONE Thing, they try to do too much—and because this never works over time, they end up making a horrific deal with themselves. They go for success by sacrificing their health. They stay up late, miss meals or eat poorly, and completely ignore exercise. Personal energy becomes an afterthought; allowing health and home life to suffer becomes acceptable by default. Driven to hit goals, they think of cheating themselves as a good bet, but this gamble can’t pay off. Not only does this approach consistently short-circuit your best work, it’s dangerous to assume that health and hearth will be just waiting for you to come back and enjoy anytime in the future. High achievement and extraordinary results require big energy.

THE HIGHLY PRODUCTIVE PERSON’S DAILY ENERGY PLAN Meditate and pray for spiritual energy. Eat right, exercise, and sleep sufficiently for physical energy. Hug, kiss, and laugh with loved ones for emotional energy. Set goals, plan, and calendar for mental energy. Time block your ONE Thing for business energy. Here’s the productivity secret of this plan: when you spend the early hours energizing yourself, you get pulled through the rest of the day with little additional effort. You’re not focused on having a perfect day all day, but on having an energized start to each day. If you can have a highly productive day until noon, the rest of the day falls easily into place. That’s positive energy creating positive momentum. Structuring the early hours of each day is the simplest way to extraordinary results.

Attitude is contagious; it spreads easily. As strong as you think you are, no one is strong enough to avoid the influence of negativity forever. So, surrounding yourself with the right people is the right thing to do. While attitude thieves will rob you of energy, effort, and resolve, supportive people will do what they can to encourage or assist you. Ultimately, being with success-minded people creates what researchers call a “positive spiral of success” where they lift you up and send you on your way.

Your mother was right when she cautioned you to be careful of the company you keep. The wrong people in your environment can most certainly dissuade, deter, and distract you from the productivity course you’ve set out on. But the opposite is also true. No one succeeds alone and no one fails alone. Pay attention to the people around you. Seek out those who will support your goals, and show the door to anyone who won’t. The individuals in your life will influence you and impact you—probably more than you give them credit for. Give them their due and make sure that the sway they have on you sends you in the direction you want to go.

Extraordinary results require you to go small. Getting your focus as small as possible simplifies your thinking and crystallizes what you must do. No matter how big you can think, when you know where you’re going and work backwards to what you need to do to get there, you’ll always discover it begins with going small. Years ago, I wanted an apple tree on our property. Turns out you can’t buy a fully mature one. The only option I had was to buy a small one and grow it. I could think big, but I had no choice but to start small. So I did, and five years later we had apples. But because I thought as big as I could, guess what? You got it. I didn’t just plant one. Today—we have an orchard. Your life is like this. You don’t get a fully mature one. You get a small one and the opportunity to grow it—if you want to. Think small and your life’s likely to stay small. Think big and your life has a chance to grow big. The choice is yours. When you choose a big life, by default, you’ll have to go small to get there. You must survey your choices, narrow your options, line up your priorities, and do what matters most. You must go small. You must find your ONE Thing.