The Signal and the Noise: Why So Many Predictions Fail-but Some Don't
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The instinctual shortcut that we take when we have “too much information” is to engage with it selectively, picking out the parts we like and ignoring the remainder, making allies with those who have made the same choices and enemies of the rest.
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We had begun to use computers to produce models of the world, but it took us some time to recognize how crude and assumption laden they were, and that the precision that computers were capable of was no substitute for predictive accuracy.
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Capitalism and the Internet, both of which are incredibly efficient at propagating information, create the potential for bad ideas as well as good ones to spread.
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In the paper, he demonstrated that in a market plagued by asymmetries of information, the quality of goods will decrease and the market will come to be dominated by crooked sellers and gullible or desperate buyers.
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But statheads can have their biases too. One of the most pernicious ones is to assume that if something cannot easily be quantified, it does not matter.
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Forecasting something as large and complex as the American economy is a very challenging task. The gap between how well these forecasts actually do and how well they are perceived to do is substantial.
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An oft-told joke: a statistician drowned crossing a river that was only three feet deep on average.
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Companies that really “get” Big Data, like Google, aren’t spending a lot of time in model land.* They’re running thousands of experiments every year and testing their ideas on real customers.