Watch for the moment when people start to resist you—perhaps they begin to raise their volume and/or overstate the facts behind their views in reaction to your tactics—or perhaps they retreat into silence. Turn your attention away from the topic (no matter how important) and onto yourself. Are you leaning forward? Are you speaking more loudly? Are you starting to try to win? Are you speaking in lengthy monologues and using dirty tricks? Remember: The more you care about an issue, the less likely you are to be on your best behavior.




