Save the Cat!: The Last Book on Screenwriting You'll Ever Need

by Blake Snyder

Because if you can learn how to tell me “What is it?” better, faster, and with more creativity, you’ll keep me interested. And incidentally, by doing so before you start writing your script, you’ll make the story better, too.

The number one thing a good logline must have, the single most important element, is: irony.

a good logline must be emotionally intriguing, like an itch you have to scratch.

Movies are intricately made emotion machines.