Paul Solt

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The Boron Letters
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Save the Cat!: Th...
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Book cover for Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account
Well, the idea is to give yourself extremely small goals that are childishly simple to accomplish. Such as, “today I am going to do nothing with this ad except the offer.” Or, “today, I am going to nothing with this ad except read through ...more

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Storm Front by Jim Butcher
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The Boron Letters by Gary Halbert
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Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Se... by Ben Settle
Well, the idea is to give yourself extremely small goals that are childishly simple to accomplish. Such as, “today I am going to do nothing with this ad except the offer.” Or, “today, I am going to nothing with this ad except read through my notes.” Or, “today, all I’m going to do with this copy is make sure all my notes are spelled right.”
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Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Se... by Ben Settle
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Save the Cat! by Blake Snyder
In Hollywood parlance it’s called a logline or a one-line. And the difference between a good one and a bad one is simple. When I pick up the trades and read the logline of a spec or a pitch that’s sold and my first reaction is “Why didn’t I think of that?!” Well… that’s a good one. At random I’m going to select a few recent sales (from my Web source: www.hollywoodlitsales.com) that made me jealous. They’re in my genre, family comedy, but what we can learn from them crosses comedy, drama, whatever. Each of these was a big, fat spec sale in the six-to-seven figure range:
Log line and sources of movie script sales
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Save the Cat! by Blake Snyder
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The Truce at Bakura by Kathy Tyers
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Plant-Based Nutrition by Julieanna Hever
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Rich Roll
“I still opt for a scoop of plant-based protein powder from time to time—after a particularly brutal workout, if I’m feeling overly fatigued from training, or when I know I haven’t sourced quite enough whole food protein from my meals. I prefer to combine a variety of plant-based proteins for this purpose, such as hemp, pea, and sprouted brown rice, to ensure maximum bioavailability and assimilation of all the essential amino acids our bodies can’t produce themselves. In fact, I recently formulated my own plant-based protein recovery supplement, in cooperation with microbiologist Compton Rom of Ascended Health, called Jai Repair. Infused with a proprietary blend of additional reparative nutrients like Cordyceps mushroom extracts, L-glutamine, vitamin B12, and antioxidants such as resveratrol, Jai Repair is scientifically devised to enhance rapid recovery from exercise-induced stress and is a formula I’ve come to rely on as a key component in my training regime.”
Rich Roll, Finding Ultra: Rejecting Middle Age, Becoming One of the World's Fittest Men, and Discovering Myself

Gary Vaynerchuk
“In the end, no matter what obstacles a company faces in the Thank You Economy, the solution will always be the same. Competitors are bigger? Outcare them. They’re cheaper? Outcare them. They’ve got celebrity status and you don’t? Outcare them. Social media gives you the tools to touch your consumer and create an emotion where before there might not have been one. It doesn’t matter if you’re not small or cool or sexy—people can get pumped up about the craziest stuff. I mean, really, who could have predicted the guy in a trench coat pulverizing iPhones in a blender? (Seriously, if you haven’t seen it, check out willitblend.com. It’s fantastic!)”
Gary Vaynerchuk, The Thank You Economy

Gary Vaynerchuk
“No big company loses to a little company if they are totally committed to winning the fight. There is no reason why mammoth companies like Barnes & Noble or Borders could not have spent real money and hired the right people to come at Amazon with everything they had. Barnes & Noble went online in 1997, but they didn’t go in 100 percent; they couldn’t have, or Amazon wouldn’t have taken over so much of their market. They should have done the same thing I do every time a new liquor store that could be a threat opens up near me—pound the competitor’s face in with advertising and marketing dollars (even if they’re not opening up close to me, you can bet I’m paying close attention to what they’re doing). Barnes & Noble should have come at Amazon the way Fox and NBC came at Google, when they developed a true rival, Hulu, to combat Google’s YouTube.”
Gary Vaynerchuk, The Thank You Economy

Gary Vaynerchuk
“The customers have input over almost every aspect of the restaurant brand. They build menu items, determine price structures and hours of operation, suggest promotions, and even guest bartend for charity events. How does Joe Sorge dare give such control of his brand over to his customers? Two reasons. The first is that one-to-one relationships make life more fun. The second is that in a Thank You Economy, it pays off. Big. Knowing his customer base has always been a priority for Sorge. The idea that you have to create a welcoming atmosphere in a restaurant is a no-brainer, but at AJ Bombers, online customers get as much attention as anyone sitting at a four-top.”
Gary Vaynerchuk, The Thank You Economy

Gary Vaynerchuk
“If you’re not passionate enough about what your company does to find fuel for conversation every day, for hours on end, with as many people as possible, maybe you’re in the wrong business. Go general if you have to. Not everyone can be the Lakers, but anyone can talk basketball. When I started out, I didn’t have the name recognition of Robert Parker, or the clout of Wine Spectator, so I didn’t talk about Gary Vaynerchuk or Wine Library—I talked about Chardonnay. Social media gives you the opportunity to take your business to its fullest potential. Grab it.”
Gary Vaynerchuk, The Thank You Economy

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