Jerome Holman

“The Gay, the Straight, the Preacher,
The privileged, the homeless, the Teacher.
They all hear
The speaking of the Tree.
They hear the first and last of every Tree
Speak to humankind today. Come to me, here beside the River.
Plant yourself beside the River.”
― Maya Angelou

“In a world where news of inhumanity bombards our sensibilities, where grasping for things goes so far beyond our needs, where time is squandered in busyness, it is a pleasure and a privilege to pause for a look at handiwork, to see beauty amidst utility, and to know that craft traditions begun so long ago serve us today.”
― John Wilson

“As long as we remain committed to a workflow based on constant, ad hoc messaging, our Paleolithic brain will remain in a state of low-grade anxiety.”
― Cal Newport, A World Without Email: Reimagining Work in an Age of Communication Overload

“At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them. Through this lens, JTBD offers a structured way of understanding customer needs, helping to predict better how customers might act in the future. The framework provides a common unit of analysis for teams to focus on—the job to be done—and then offers a shared language for the whole team to understand value as perceived from the customer perspective.”
― Jim Kalbach, The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs