INSPIRED: How to Create Tech Products Customers Love
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides...more
To paraphrase/summarize: the job of the product manager is to discover a product that is useful, feasible, and valuable. They do this through understanding users and potential users in detail and evaluating opportunities to solve problems for those users. Once an opportunity is identified, they create a prototype, validate the prototype with users, then work with engine ...more
I particularly liked that he discussed:
- Clear definition of role separation and responsibilities of marketing, PM, interaction design, development.
- The emphasis on ...more
Product management starts with this book. If you want be one, start here, then go find something that talks about the products in your field of interest, or describes the process by which you get yourself hired, or the way you raise capital to fund your own product. But, start here to learn what it means to build a product quickly and successfully.
Not that you're guaranteed success. Especially when y ...more
I fell in love with the first version. This version is going above and beyond what I had in mind when buying. I just told my team of Product Manager Team that if there is a book for 2018 that worth every second to read, this is the one!
Thorough literature of customer-centric product development using agile practices with top-notch real-life cases from Apple, Google, Amazon, and such.
Recommended for leadership executives who want a comprehensive overview of the roles in a product development team and product managers, designers, and engineers working for tech companies.
However, the book, still, like other product management books, mor ...more
Marty speaks from personal experience from Netscape to eBay, but also from his advice work running Silicon Valley Product Group. Must read for ...more
There are no buzzwords, useless frameworks and other 100+ of concepts about PM work.
It's just real meat, real experience, insights about PM in top companies in Silicon Value.
During the time when almost everyone has an opinion about what does it mean "building a great product", Marty Cagan shows that there is a basic foundational knowledge that you need to learn and execute in order to build some ...more
The author served as the VP of product for ebay and came from a software engineer at HP Enterprise. The credentials are strong.
To summarize the golden nuggets from this highly insightful book about Product Discovery I'll offer 3 ...more
In an early chapter, Marty Cagan discusses how Waterfall is one of the causes for failed pr ...more
Much of the content felt well aligned with how ...more