Jerome Holman > Jerome's Quotes

“At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them. Through this lens, JTBD offers a structured way of understanding customer needs, helping to predict better how customers might act in the future. The framework provides a common unit of analysis for teams to focus on—the job to be done—and then offers a shared language for the whole team to understand value as perceived from the customer perspective.”
― Jim Kalbach, The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

“In a world where news of inhumanity bombards our sensibilities, where grasping for things goes so far beyond our needs, where time is squandered in busyness, it is a pleasure and a privilege to pause for a look at handiwork, to see beauty amidst utility, and to know that craft traditions begun so long ago serve us today.”
― John Wilson

“You never change things by fighting the existing reality.
To change something, build a new model that makes the existing model obsolete.”
― Buckminster Fuller

“By keeping an accurate representation of what could have happened (and not a version edited by hindsight), memorializing the scenario plans and decision trees we create through good planning process, we can be better calibrators going forward. We can also be happier by recognizing and getting comfortable with the uncertainty of the world. Instead of living at extremes, we can find contentment with doing our best under uncertain circumstances, and being committed to improving from our experience.”
― Annie Duke, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts

“This button introduced a rich new stream of social approval indicators that arrive in an unpredictable fashion—creating an almost impossibly appealing impulse to keep checking your account. It also provided Facebook much more detailed information on your preferences, allowing their machine-learning algorithms to digest your humanity into statistical slivers that could then be mined to push you toward targeted ads and stickier content.”
― Cal Newport, Digital Minimalism: Choosing a Focused Life in a Noisy World

“As long as we remain committed to a workflow based on constant, ad hoc messaging, our Paleolithic brain will remain in a state of low-grade anxiety.”
― Cal Newport, A World Without Email: Reimagining Work in an Age of Communication Overload

“The Gay, the Straight, the Preacher,
The privileged, the homeless, the Teacher.
They all hear
The speaking of the Tree.
They hear the first and last of every Tree
Speak to humankind today. Come to me, here beside the River.
Plant yourself beside the River.”
― Maya Angelou