Michaël Defferrard

“Some people say, "Give the customers what they want." But that's not my approach. Out job is to figure out what they're going to want before they do. I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!'" People don't know what they want until you show it to them.”
― Walter Isaacson, Steve Jobs

“One way to remember who you are is to remember who your heroes are.”
― Walter Isaacson, Steve Jobs

“Vision without execution is hallucination. .. Skill without imagination is barren. Leonardo [da Vinci] knew how to marry observation and imagination, which made him history’s consummate innovator.”
― Walter Isaacson, Leonardo da Vinci

“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, “Bye. I have to go. I’m going crazy and I’m getting out of here.” And they go and hibernate somewhere. Maybe later they re-emerge a little differently.”
― Walter Isaacson, Steve Jobs