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We're a highly euristically dependent beings and that's one of the reasons habits are a 2nd (and, to some extent, 1st!) nature to us. Life is so different to what we expect it to be so we wind up developing shortcuts that simplify it all for us not to expend extra brainpower on things. And this gets to become our quagmire unless we learn how to change habits for ourselves. This is what this book is about + quite a number of extra powerful techniques and examples that I, as a professional just lo
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Very good book. I'd been happier with it if he had included a overall glossary and provided a definition and then a chapter number. It appears that there are several factors that can cause real habit change. The problem I had with it, hence no five star is the aspect of rewards. Some people cannot be bribed so easy or the rewards are pathology in essence.
Also, I think if I combined this with behavior/cognitive science I could see the loop cycle better. I, for one, am not easily influenced. Comme ...more
Also, I think if I combined this with behavior/cognitive science I could see the loop cycle better. I, for one, am not easily influenced. Comme ...more

Really excellent book but I don't have the time to fully reread right now. definitely will revisit.
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May 20, 2013
Sarah A.
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Feb 06, 2019
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Mar 29, 2019
Arturo Munoz
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