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“
This is the secret of propaganda:
He, who is the target of propaganda,
should be completely immersed in the ideas of propaganda,
without him ever noticing, that he is being immersed.
Das ist das Geheimnis der Propaganda:
Den, den die Propaganda fassen will,
ganz mit den Ideen der Propaganda zu durchtränken,
ohne dass er überhaupt merkt, dass er durchtränkt wird.
”
―
―
“
...With the failure of the imagination to present form the mind discovers that it has the capacity to conceive of the infinite, and thus has the power to transcend everything that sense can measure and thus present. The sublime feeling in this case arises from the play between the finite nature of the senses and the infinite capacity of reason.
”
― Max Weber and Postmodern Theory: Rationalisation Versus Re-enchantment
― Max Weber and Postmodern Theory: Rationalisation Versus Re-enchantment
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