45 books
—
2 voters
Podcast
“
While many say Schrager’s work is about design, it isn’t—it’s about ideas and experiences. Ian uses the power of his ideas to tap into what he calls the “collective unconsciousness, the ethereal, elusive, and hard-to-define magic and energy.” He understands the power of this intangible, emotional place and uses it to connect deeply with his customers. He knows that “the way a product makes you feel is more important than how it looks. The goal is to create experiences that people will remember,
...more
”
― The Age of Ideas: Unlock Your Creative Potential
― The Age of Ideas: Unlock Your Creative Potential
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