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Phrenology
Phrenology (from the Ancient Greek φρήν, meaning 'mind', and λόγος, meaning 'knowledge') is a pseudoscience which involves the measurement of bumps on the skull to predict mental traits. It is based on the concept that the brain is the organ of the mind, and that certain brain areas have localized, specific functions or modules. Although both of those ideas have a basis in reality, phrenology extrapolated beyond empirical knowledge in a way that departed from science. The central phrenological notion that measuring the contour of the skull can predict personality traits is discredited by empir
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The idea that the bumps or depressions on a man's head indicate the presence or absence of certain moral characteristics in his mental equipment is one of the absurdities developed from studies in this field that has long since been discarded by science. The ideas of the phrenologist Gall, however ridiculous they may now seem in the light of a century's progress, were nevertheless destined to become metamorphosed into the modern principles of cerebral localization.
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Will those insights be tested, or simply used to justify the status quo and reinforce prejudices? When I consider the sloppy and self-serving ways that companies use data, I'm often reminded of phrenology, a pseudoscience that was briefly the rage in the nineteenth century. Phrenologists would run their fingers over the patient's skull, probing for bumps and indentations. Each one, they thought, was linked to personality traits that existed in twenty-seven regions of the brain. Usually the concl
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― Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
― Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy




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