Needfinding


Know What You Don't Know: How Great Leaders Prevent Problems Before They Happen
The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Jobs to be Done: Theory to Practice
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
Competing Against Luck
The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done
Needfinding: Design Research and Planning
Wired to Care: How Companies Prosper When They Create Widespread Empathy